Writer by trade. Marketer at heart.
Photographer by night.
HOW IT ALL STARTED
I was nine when we arrived in Miami. From our ’90s Ford minivan, I’d hear Dad read billboard slogans along I-95.
That strange habit passed down to me. Years later, I realized someone wrote those big signs, and I could write the smaller ones on our screens.
THE FIRST YES
On my 17th birthday, after a shift at IHOP, I called the owners of a local business I visited regularly and offered to run their digital marketing.
A bit nervous but hoping for the best, I took a breath and waited. Then they said the four magic words, “When can you start?”
EIGHT YEARS LATER
Now you’ll see me squinting at my screen, solving user problems and creative puzzles with Figma, pen and paper, and Eugene Schwartz by my side.
I studied digital marketing at the University of Miami and now work with agencies and in-house teams across high-end hospitality, technology, and wellness.
OUTSIDE WORK
You’ll find me photographing the city, watching films by Ari Aster and Yorgos Lanthimos, and sharing “crazy” ideas with friends.